Startup founders need strategic coaching to build a culture of accountability.
Building a startup requires more than a great idea. It requires strong leadership, clear communication, and the ability to bring people together around a shared vision.
No pitch · Virtual coaching · In-person workshops · Houston metro and beyond
Founders who lead. Teams that own the work.
We help founders build the leadership, communication, and culture that let a startup scale without everything running through you.
A shared vision
Your team understands where you're going, and why it matters.
Real accountability
Clear standards, so people own outcomes instead of waiting on you.
Confident hiring
Know who to hire next, and how to set them up to succeed.
A culture on purpose
The habits you build at 10 people still work at 100.
"Marcus keeps promising clients deadlines my team can't hit, and I need to push back without starting a war."
Dana ColeProject Manager · An illustrated example
Know what to say. Know when to say it.
The words for the conversation you've been rehearsing in your head, ready before you walk in.
Try Composed free →The deeper work. Teams and the people in them.
Both services start with a real conversation (no templates, no assumptions) and end with something your team can actually use.
Happy Teams Company Inventory
Your employees are your company's greatest asset. When they're not thriving, innovation stalls and culture suffers. The Company Inventory uses an objective perspective to get to the heart of the issues. Catrina meets individually with each team member, then delivers a finalized report with actionable suggestions and a clear list of best next steps.
Schedule your joy →
Keynote and Custom Speaking
Catrina is a speaker who values genuine connection with your audience. She brings humor and relatability to every engagement, leaving your organization with education, inspiration, and encouragement. Topics include unlocking hidden motivation, overcoming imposter syndrome, giving yourself grace, and building group cohesiveness. Custom topics welcome.
Inquire about speaking →Leadership and Team Consulting
Once the day-to-day friction is cleared, leaders can finally see the underlying leadership and team patterns that need addressing. Team resilience restored. Culture redesigned. Leadership capacity sustained at scale.
The Company Inventory. Once the diagnostic work is complete, the deeper transformation work becomes visible and workable.
Words from people who've worked with Catrina.
Yesterday went better than I had even hoped. You have such a calming presence and make people feel comfortable to open up. That is a gift not many people have.
I'm now able to delegate to my team and focus on the big picture. I feel confident that when I need to hire again, I know exactly who I'm looking for.
Catrina showed up with curiosity and knitted our thoughts together. We discovered shared interests, celebrated unique strengths, and cultivated a sense of purpose in our work.
Let's decide together.
A 20-minute conversation to understand where you are and figure out whether any of this makes sense for your team right now.
No pitch · hello@happyteams.net